Instead of simply browsing through catalogue, people in Portugal physically place transparent watch cards over their wrist.

Printed on transparent plastic cards, each watch design can be overlaid on the wrist for a realistic preview. The concept: “One. For every moment.”

Creative design solves a common retail challenge: how to let customers or retailers try on products without needing physical inventory or showroom.

The transparency allows human skin tone to show through the watch strap, creating the illusion that you are wearing the watch.

Printed design wraps around the wrist for added realism, offering a clear and immediate sense of how each timepiece looks when worn.

There is no need for mirrors, apps, or digital simulations. Just a simple, tactile watch try on that feels personal and intuitive.

ONE watch brand in Portugal redefined product catalogues by turning them into wearable try-on cards.

Also check out: 15 Unusual and Creative Watches