Japanese tea packaging inspired by the FUJI mountain creates visibility in stores and distinction on the shelf.

FUJI Matcha packaging designed by Marco Arroyo-Vazquez is a tribute to the landscape that gives the tea its character: the foothills of Mount Fuji.

Matcha green powder applied at the top serves as symbolic gesture toward the tea ceremony and a visual anchor linking the product to its origin.

Central to the design is a commitment to honoring and promoting the Matcha-growing regions surrounding Mount Fuji.

Modern packaging shaped by mindfulness, and a celebration of Mount FUJI, the place where the tea begins.

Also check out: Mount Fuji Tea Bag