Heinz Dip & Squeeze dual-function packaging gives ketchup lovers two cool ways to enjoy Heinz Ketchup: either tear off the tip to squeeze with pinpoint accuracy, or peel back the lid for easy dipping.
As an added bonus, the new innovative packaging holds three times as much ketchup as the traditional packet.
For more packaging, check out: 15 Examples of Creative Packaging
Hanna Josefine
Clever!
Feb 6th, 2010
ajayjshah
Very innovative design.
Feb 6th, 2010
Julie
Haha pretty cool, not essential but quite helpful :)
Feb 6th, 2010
Fillibert
too much wasted when sueezed
Feb 6th, 2010
jenny
innovative, yet still absurdly wasteful.
Feb 6th, 2010
Leo
It’s about time to rethink the way we use ketchup! Quite clever indeed.
Feb 6th, 2010
heather
Yay! :D
Feb 6th, 2010
archatas
Užskaitau.. (that means “I approve it” in Lithuanian) :)
Feb 7th, 2010
so
well you could still peel open the package after you’re done squeezing.
not too wasteful i suppose
Feb 7th, 2010
ZeD
old stuff. Nutella sold 3x30g packaging for ages
http://www.chocolat.com/nutella20gnutnougatcreamspreadindividual100count-1.aspx
Feb 7th, 2010
cole
IDEO did a similar thing with caulk and made “GE caulk singles”
http://www.ideo.com/work/item/ge-caulk-singles
Feb 7th, 2010
mo
Not new at all. It is called a sauce packet. They have been around for decades. Think Mcnuggets.
Feb 7th, 2010
NiceArtLife
Very good idea, why changing a succesful classic?
Feb 7th, 2010
Toyama
Good, finally they adapted to this.
Not a ‘new idea’ but surely is a new design for Heinz. Pretty clever
Feb 7th, 2010
Mr. GQ
I’d like you to show me a “sauce packet” that lets you squeeze the contents in the perfect amount. It’s new.
Feb 7th, 2010
Karin L.
Something new for ketchup.
Feb 7th, 2010
italian
its true… nutella make 5 years ago…. old stuff!!
Feb 7th, 2010
Ty
mo, sauce packets aren’t squeezable by opening the top. Think before you post.
Feb 7th, 2010
Joe
is the plastic recyclable?
Feb 7th, 2010
Arkwright
Impressive.
I used to never use ketchup packets because they were so tremendously wasteful in the sense of packaging to volume of ketchup, and the fact that you’d end up with the ‘end of the toothpaste problem’ with every single little packet.
I know others have done this before, but bravo to Heinz for finally adapting it to their own product.
Feb 7th, 2010
Tom
Shouldn’t be called ‘Dip & Squeeze’ because technically it’s dip OR squeeze.
Feb 7th, 2010
latincrow
the perfect solution to my ketchup issues
Feb 7th, 2010
Heinz Gerstl
Another great Heinz achievement
Feb 7th, 2010
Mr. GQ
@Tom
Unless you wanna squeeze some on your burger, then dip your fries…the it should be called the squeeze and dip
Feb 7th, 2010
isabelle
genious.
Feb 9th, 2010
james daron yandell
looks pretty cool
Feb 9th, 2010
cassio
Why do we still use unrecyclable packets? Let’s have an up to date idea to solve problems without creating annother, shall we? Let’s measure how much garbage we’re leaving behind!
Feb 9th, 2010
Peter
Yes, why can’t we have both. :D Ingenious!
Feb 16th, 2010
Shane
Sweet idea and design, looking forward to testing it out!!
Feb 18th, 2010