Bicycle Safety Lighting System

Bicycle Safety Lighting System

Innovative bicycle lighting system created by Ethan Frier and Jonathan Ota promises to increase the visual presence of cyclists at night.

Project Aura consists of bright LED lights that change their color from red (when slowing down) to white (when at cruising speed).

Bicycle Safety Lighting

Safety Lighting

Bike Safety Light

Bike Safety Lighting

For more cool products, check out: 15 Useful Bicycle Accessories

  1. Geospizinae

    What an awesome idea, and very well done!

  2. Darrell

    Haven’t they sold these at Walmart for like yeeeaars?

  3. Ninja Egg :D

    Cool. But no way im getting these.

  4. Nisa Zul

    love it!

  5. reno

    I really want it

  6. Atavistica

    I’d say that this is a significant advancement in cycle safety. I wouldn’t recommend replacing the front and rear lights with them as it appears in the video (probably just for the video) but to have something this visual for cyclists at night will undeniably save lives – Perhaps even motorcycles would benefit from this technology?

  7. Max Music

    the music is great :D …anybody knows where I can find it on youtube?

  8. Doc

    This reminds me of Tron… :)

  9. Dominic

    Damn what a Fantabulous idea! Would love to see this on the Barclays bikes in london.

    @Doc: yh does look like tron…

  10. swoop

    Nice gadget! Music in this video is “You – Gold Panda” (

  11. Kid

    Very awesome, but all of that will get jacked the second you step away from your bike. Just one more thing for bike thieves to drool over…especially in NYC. But still very awesome.

  12. Max Music

    thanks @ swoop! :)

  13. fraiseberry

    What a good idea !!!!
    I hope it would come soon in europe!!!!!

  14. Florian

    when will distribution begin? pricing? do need distributors?
    i have a bunch of guys here who want to buy this stuff.

  15. Bobbins

    Screams Mexi Track

  16. laura

    Is this on sale anywhere?

  17. Jason Lee Smith

    That is just too awesome!

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