Innovative bicycle lighting system created by Ethan Frier and Jonathan Ota promises to increase the visual presence of cyclists at night.
Project Aura consists of bright LED lights that change their color from red (when slowing down) to white (when at cruising speed).
For more cool products, check out: 15 Useful Bicycle Accessories
Geospizinae
What an awesome idea, and very well done!
Jul 23rd, 2011
Darrell
Haven’t they sold these at Walmart for like yeeeaars?
Jul 23rd, 2011
Ninja Egg :D
Cool. But no way im getting these.
Jul 23rd, 2011
Nisa Zul
love it!
Jul 24th, 2011
reno
I really want it
Jul 24th, 2011
Atavistica
I’d say that this is a significant advancement in cycle safety. I wouldn’t recommend replacing the front and rear lights with them as it appears in the video (probably just for the video) but to have something this visual for cyclists at night will undeniably save lives – Perhaps even motorcycles would benefit from this technology?
Jul 24th, 2011
Max Music
the music is great :D …anybody knows where I can find it on youtube?
Jul 24th, 2011
Doc
This reminds me of Tron… :)
Jul 24th, 2011
Dominic
Damn what a Fantabulous idea! Would love to see this on the Barclays bikes in london.
@Doc: yh does look like tron…
Jul 24th, 2011
swoop
Nice gadget! Music in this video is “You – Gold Panda” (http://youtu.be/Su1wK7iCQfQ)
Jul 24th, 2011
Kid
Very awesome, but all of that will get jacked the second you step away from your bike. Just one more thing for bike thieves to drool over…especially in NYC. But still very awesome.
Jul 25th, 2011
Max Music
thanks @ swoop! :)
Jul 25th, 2011
fraiseberry
What a good idea !!!!
I hope it would come soon in europe!!!!!
Jul 26th, 2011
Florian
great.
when will distribution begin? pricing? do need distributors?
i have a bunch of guys here who want to buy this stuff.
Jul 27th, 2011
Bobbins
Screams Mexi Track
Jul 27th, 2011
laura
Is this on sale anywhere?
Oct 6th, 2011
Jason Lee Smith
That is just too awesome!
Oct 21st, 2011