Innovative pizza box with integrated handle designed by Pizza Hut allows people to easily carry hot pizza in a vertical position.

Pizza Hut UK is bringing the Vertical Pizza Box from concept to the streets of London, by placing the prototype directly into public view.

Instead of revealing everything upfront, Pizza Hut lets audiences debate how it works, whether it is real, and why no one thought of it sooner.

Carrying pizza vertically may sound simple, but it challenges decades of assumptions about heat retention, balance and structural integrity.

Vertical Pizza Box prototype is designed to hold its form while keeping the food intact.

The Vertical Pizza Box reimagines how pizza is carried, featuring an integrated handle and a reinforced structure that allows it to be transported upright.

Also check out: Tuxedo Pizza Box