Creative t-shirt designed in China makes it look like the person wearing the shirt is carrying a real baby on their back in a fabric sling.

In the aftermath of an earthquake, countless babies were left orphaned.

Despite the urgent need, many of these children remained without new families due to a lack of public understanding about the adoption process.

To bridge this awareness gap, powerful visual campaign was developed.

T-shirt printed with realistic image of a baby carried in a sling on the back.

Orphans t-shirts were worn by Bureau of Civil Affairs campaign staff and distributed to prospective adoptive parents and donors.

Foster Orphans T-Shirts helped transform public spaces into platforms for awareness using the power of empathy-driven design.

Rather than displaying a message or a statistic about orphans in conventional flyer, this campaign brings the issue into the viewer’s personal space.

People stopped, asked questions, and wanted to learn how to help.

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