At a grocery store checkout, shoppers witnessed a sweet surprise: a cleverly staged caramel physics demo starring a Milky Way bar.

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Creative jam bottles designed to look exactly like the fruit inside reinforce the idea that La Vieja Fabrica jam is made from real fruit.

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Innovative fitness bicycle allows people to workout and get into great shape while they ride their bike outdoors.

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Nature inspired packaging makes earphones look like they are growing out of a plant pot.

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Creative posters designed to look like thinly sliced up meat, cheese, and fish promote the sharpness of Italian knives made by INOXBONOMI.

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Innovative 3D-printed sneakers inspired by human skeleton feature skeletal exoskeleton that wraps around the entire shoe.

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Clear acrylic table supported by dozens of wooden sticks in vibrant colors that rise randomly from the base like thin blades of grass.

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Instead of being loosely packed in a box, the nails are aligned in a grid, with their heads exposed for easy access.

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Zero-emission electric vehicle designed to transform last-mile urban delivery is purpose-built for navigating bicycle lanes.

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Creative hair dresser apron designed to look like a perfectly sculpted male torso with large muscles transforms regular people into bodybuilders.

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