Innovative bottle lid designed by Heinz allows people to control the flow of ketchup onto their food.

Not everyone loves ketchup the same way. Some people want just a touch, while others want every bite covered.

The Heinz Love Lid features three settings: Like, Love, and Crazy Love.

It works through a simple adjustable mechanism that changes the amount of ketchup released with each squeeze.

Inspired by the passion and rituals surrounding Heinz ketchup, the Love Lid transforms condiment bottle into a product that celebrates individual taste.

Heinz Love Lid is a customizable ketchup cap designed to give consumers greater control over how much ketchup they dispense.

Also check out: Double Sided Ketchup Bottle