Creative uses of bus, subway and door handles in advertising campaigns by various companies.
Pantene Door Handle
Creative poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons in India. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was demonstrated.
Harley Davidson Bus Handle
Motorbike handles were mounted in buses in Switzerland to announce the arrival of new Harley models.
Gard Shampoo Bus Handles
Clever bus handles promoting Gard active strong shampoo in Frankfurt, Germany.
Amnesty International Bus Handles
Eight bus lines in Hamburg, Germany run this creative advertising campaign against the death penalty.
Pepsi Bus Handle
Cool handle advertising campaign for Pepsi was featured on 3400 buses throughout USA.
Hankook Tires Bus Handle
Tire-shaped handles emphasize stability and grip of Hankook Tires.
Neck Tie Subway Handles
Tie subway train handles advertising loan company in Tokyo, Japan.
Fitness Company Subway Handle
Clever marketing campaign for the Fitness Company in Germany.
Abused Bus Handles
Creative advertising campaign against domestic abuse in Indonesia.
Big Pilot Watch Bus Handles
Bus riders in Berlin got to try IWC’s Big Pilot’s watch mid-commute because bus straps have been fashioned into samplers.
Tyskie Beer Door Handles
Beer mug stickers were installed behind doors of restaurants, pubs and shops as a part of creative Tyskie beer advertising campaign.
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OM
Some really creative stiff. I don’t know if I’d like to pull on the hair, though.
Aug 27th, 2009
Niyari
love the awareness ones!!
but the hair ones are just creepy >_>
Aug 27th, 2009
Karen
yeah, really cool, but the real hair is kinda freaky.. iguess if it was like either really fake looking, like you could tell it was fake, that would be ok, or if it was just a cast…
Aug 28th, 2009
superdit
In Indonesia ?? First time i see it, thx
Aug 28th, 2009
Most Interesting Ideas
Fitness Company Subway Handle is the best idea from this set :)
Aug 28th, 2009
firemark
Tyskie – Poland ^^
Aug 28th, 2009
Daniel
Why would Hankook advertise their tires on a bus? Most people who take the bus don’t have a car. Poor advertising campaign.
Aug 28th, 2009
Karin L. Stewart
SOMEONE is really missing the ship in advertising dollars! OK you J.Walter Thompson types…GET GOING! Lots of handles and lots to be advertised! I do think whoever initiated this creative bit of advertising is truly genius!
Aug 28th, 2009
maryanne
The Tyskie door handles brought back memories! We went through the Tyskie Brewery when we were in Poland 3 years ago. Great beer!
Aug 28th, 2009
Comet
I like the Fitness Company’s version.
Aug 28th, 2009
david wayne osedach
absolutely brilliant and very entertaining. I’m emailing this to all my friends!
Aug 28th, 2009
itsbrandnew
pretty good! lots suggest violence, which isn’t very good and shouldn’t be used as openly. People wonder why kids are so crude and violent these days! :p
Aug 28th, 2009
sunidhi
This is fantastic creativity for advertising. As they say u only require common sense which is so uncommon.
Aug 29th, 2009
John Romano
The REI store in my town used ice picks (coated in plastic) as door handles. Nice touch.
Aug 30th, 2009
@dillpicklechips
Love these! A few are creepy though
Aug 30th, 2009
CrazyTed
Gotta agree with a lot of the other commenters. The hair ones are quite creepy. The shampoo bus ones, for example, would totally freak me out if I had to pull them. Awesome marketing, though (love the beer one)!
Aug 30th, 2009
delere
I’m thinkin’ you might hit your noggin on the fitness weights. I’m sure they are made of something lightweight and not real, but it could be a problem.
All very clever.
Aug 31st, 2009
delere
Hmmm… In India it’s encouraged to pull a woman’s hair, and in Indonesia they are discouraging abuse…I know it’s a stretch, but it just seemed interesting.
Aug 31st, 2009
Jonas
And I thought the guys at Fitness Company have no sense of humor. Nice one.
Sep 13th, 2009
Johnson Koh
Great collection as usual!
Sep 25th, 2009
Esra
LOVE THEM ALL !
Thank you for sharing…
Sep 27th, 2009
chichi .
LOOL. the handle with the head . looking like your bashing someone . awesome !
Jan 19th, 2010
Scirocco
GET GOING! Lots of handles and lots to be advertised! I do think whoever initiated this creative bit of advertising is truly genius!
Jan 28th, 2010
Fresh
very neat!
Feb 18th, 2010
lolliepop
i like the abused handel!!! that was funny!
Apr 9th, 2010
timmay
awesome especially the abused bus handles.
Apr 19th, 2010
Anindita
The watch one is just too awesome !
Aug 25th, 2010
IA
wouldnt the hair fall off???
Aug 25th, 2010
emmajane
i like the watch one and the pepsi one!
Aug 31st, 2010
sandeep
good to see innovative handles
Sep 8th, 2010
jonathan
you relies that the india one is showing how strong the hair becomes when u use pantean, and the Indonesia one is telling about not doing abuse, and the one in germany when you have to pull the dude and his head pops off is about NOT doing the death penalty, none of these are violent, their warning against violence!!! all good advertisement
Nov 2nd, 2011