Aluminum can transformed into a giant razor blade turns a familiar beverage container into a memorable and creative packaging.

RAZOR Cocktail Packaging designed by Mike Katano removes everything not essential and allows one oversized graphic to dominate the can.

By stripping away unnecessary decoration and focusing on a single symbol, RAZOR establishes a top position within the ready-to-drink market.

One of the most challenging aspects of the can design project was restraint.

Every additional detail was evaluated against a simple question: does it strengthen the concept or dilute it?

Often, the strongest design decision was to remove rather than add.

Sharp design relies heavily on negative space, allowing the oversized razor blade icon to command attention.

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