McDonald’s “Open All Night” Ad

McDonalds Open All Night Ad

Creative McDonald’s “Open All Night” advertisement:

As part of our campaign to announce that McDonald’s restaurants are now open at night, we designed an ad that could literally only be read at night. During the day, the reversed test and yellow curve were a curious sight. But after the dark, the back-lit poster was reflected in the glass revealing the complete logo and our message.

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser’s Supervisor: Helen Farquhar
Retoucher: Dennis Monk

Related Posts

- 24 Unforgettable Advertisements

- 20 Brilliant Advertising Ideas

- 24 Clever Advertisements

- Collection of Cool Coca-Cola Ads

- Collection of Cool Pepsi Ads

- 14 Creative Advertisements Part 1

- 14 Creative Advertisements Part 2

- 14 Creative Advertisements Part 3

- Creative Truck Advertisements

Gift Ideas
  1. Mike

    I hate fast food, but the ad is nice.

Add Your Comment

Subscribe via Twitter or Email

Creative Packaging Creative Tea Infusers Creative Furniture Creative Advertising Cool Videos Creative Ice Cube Trays Creative Business Cards Gift Ideas

Featured Posts: