Innovative computer mouse with magnetic design splits into two halves and becomes a fully functional video game controller.

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Instead of using clips or pins that can damage delicate fabric, the hanger uses evenly spaced openings placed along cute animal inspired design.

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Multifunctional seating concept built on a simple idea that every piece should stand on its own and become something greater when combined.

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To celebrate the return of the Chinese Grand Prix, LEGO China transformed Shanghai’s Metro Line 11 into a fully themed LEGO Formula 1 train.

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Creative pet food packaging shaped to look like a paw visually communicates the product’s purpose before a customer even reads the label.

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Multifunctional high heel shoes made for people who like their fashion with a little mathematics feature integrated abacus.

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Stylish and creative business card designed to look like a window promotes the professional services of interior designer.

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Cute owl characters on cans function like mascots for each iced coffee drink.

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Lightweight pen with cool futuristic design made out of metal reimagines the everyday writing instrument through 3D printing.

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Bauhaus inspired face lamp looks like a unique creature made of concrete  with the attitude of a bored night guard.

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