Eye-catching “Fruit Figures” packaging encourages kids to eat healthy food.
Clever packaging was designed by Scholz&Friends for German organic supermarket chain Fresh`N´Friends.
Boring fruits were arranged into the shapes of familiar objects, cute animals, and whimsical characters.
Kids are encouraged to design and make their own fruit figures.
Fruit Tractor
Fruit Teddy Bear
Fruit Flower
Fruit Kitten
Fruit Snail
Fruit Figures
Also check out: 15 Examples of Creative Packaging
BLUE
Awww so cute! they should really market fruit to kids more. instead of making cute sugary snacks. make cute healhty food!
Nov 20th, 2012
Emma Rose
Sooo cute!!!
Nov 21st, 2012
cole
nice logo as well
Nov 21st, 2012
Ben
Only a marketing gimic. No shelf life anymore.
Nov 21st, 2012
Roeland
I dont like the idea. Very unfriendly for the environment while fruit can easely be sold without any packaging.
Nov 21st, 2012
nerd
so how do they ensure that the arrangement is not destroyed in transit?
Nov 21st, 2012
Nisa Zul
so cute… <3
Nov 21st, 2012
Gert
What really bugs me is I don’t know a single kid that doesn’t LIKE fruit. Do this with vegetables and you might have something…
Nov 21st, 2012
Chad
@Ben
Kids are very susceptible to marketing gimmicks. In this case that power is being used for good instead of evil. Bravo!
Nov 21st, 2012
Douglas
Kids or anyone else for that matter don’t require gimmicks to eat mother natures sweet treats. Plus, these seem to involve a lot of handling of the fruit pieces. Gross!!
Nov 21st, 2012
Betty
Great idea!
Nov 21st, 2012
Machine
All that fruits,
having natural packaging on their own,
wrapped up in plastic and more plastic,
thats sad.
Nov 21st, 2012
adrian
these are really – good and should encourage kids to eat more healthly with ease :)
Nov 22nd, 2012
Tom
Hugely wasteful in terms of how much packaging is used, and not actually that much fruit content.
Nov 22nd, 2012
bugz
I bet each of these packages cost much more than it would be to just buy the food separately. Why buy this when you can easily make this at home? These arrangements aren’t even that complicated.
Nov 22nd, 2012
Max
Waste of money and resources. Like previous posters said children will eat fruit, especially when you make it part of their (and your) diet.
Still the thing that baffles me most that this is being sold in an organic supermarket, you would think they would be against squandering resources like this. Probably half of it will be thrown in the garbage by the end of the day.
Nov 22nd, 2012
Larna
if kids dont want to eat food, dont entertain them with these kind of pampering designed fruits.scold them with a cane. muahahahah.
Nov 22nd, 2012
Bryant
If you read the book “Why Shrink-Wrap a Cucumber: A Complete Guide to Environmental Packaging” by Lawrence King, he explains why packaging fruit and vegetables are more “environmentally friendly” in the long run. It’s quite interesting.
The idea of this is best suited for marketing, not on the shelves.
Nov 26th, 2012